Noom Adds Three New Senior Executives in Key Functions: Chief Financial Officer, General Counsel, and VP of Communications

Rapidly-growing digital health company strengthens commercial capabilities with CFO Michael Noonan, GC Michal Rosenn, and VP of Comms Emma Frane

NEW YORK--(BUSINESS WIRE)--Noom, the leading digital health platform focused on behavior science, today announced several key executive hires to further accelerate the professionalization and commercialization of the company’s mission to help more people live healthier lives.

“We want to make it as easy as possible for people to make better choices about their health,” said Saeju Jeong, Co-founder and CEO of Noom. “Adding world-class, experienced leaders is critical for us as demand continues to grow for Noom’s successful approach to healthier living. I could not be more pleased to welcome Michael, Michal, and Emma to Noom.”

Noom added the following individuals to its leadership team:

• Michael Noonan, Chief Financial Officer: Noonan joins Noom with more than 20 years of financial leadership experience. Most recently he served as SVP of Finance at Booking Holdings (BKNG). Noonan brings a wealth of capital markets, IR, governance, and financial operations experience from one of the leading consumer-facing, publicly-traded technology companies as well as from his time at several leading global financial institutions.
• Michal Rosenn, General Counsel: Rosenn brings deep technology industry experience to Noom across a broad spectrum of legal strategy, corporate governance, and public policy capabilities. Prior to Noom, Rosenn served as GC at Expa, GC at Kickstarter, and as a ligator at Paul, Weiss.
• Emma Frane, Vice President of Communications: Frane brings more than a decade of corporate and consumer communications experience from leading consumer brands to Noom. She joins Noom from Casper where she oversaw communications and PR through several years of high growth from startup to publicly-traded sleep company.

“I’m proud to join this purpose-driven organization that is helping change so many lives for the better,” said Michael Noonan, CFO of Noom. “I look forward to supporting Noom’s financial planning and capital markets strategies as the company scales its data-backed behavior science platform to address more conditions and serve more geographies.”

“Millions of users are discovering Noom’s groundbreaking platform that helps them make healthier choices for a healthier lifestyle,” said Michal Rosenn, General Counsel at Noom. “I am delighted to be part of this exceptional company and to advance the legal and public policy framework that underlies our mission.”

“I was drawn to Noom as one of the rare healthcare companies focused on a consumer-first experience and empowering its users to take control of their health,” said Emma Frane, VP of Communications at Noom. “Noom is uniquely positioned to be the next big consumer health brand, and I am thrilled to help share Noom’s mission with more people around the world.”

About Noom

Noom is a psychology-based digital health platform powered by data, technology, and human coaches that helps millions of people meet their personal health and wellness goals from weight management to diabetes prevention to stress reduction. The company has been awarded multiple grants from the National Institutes of Health and was the first mobile application to be recognized by the Centers for Disease Control as a certified diabetes prevention program. Headquartered in New York City, Noom has been named one of Inc's Best Places to Work and Fortune’s Best Workplaces in Technology.